JAMAH

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THE POWER OF A NAME

***๐–๐ก๐š๐ญ ๐ง๐š๐ฆ๐ž ๐ก๐š๐ฌ ๐š ๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐š๐ง๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ? ๐€๐Ÿ๐ญ๐ž๐ซ ๐ซ๐ž๐š๐๐ข๐ง๐  ๐จ๐ซ ๐ฅ๐ข๐ฌ๐ญ๐ž๐ง๐ข๐ง๐  ๐ญ๐จ ๐ฆ๐ฒ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ˆ'๐ ๐ฅ๐จ๐ฏ๐ž ๐ญ๐จ ๐ก๐ž๐š๐ซ ๐ฒ๐จ๐ฎ๐ซ๐ฌ!***

Read here or ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐จ๐ง ๐’๐ฉ๐จ๐ญ๐ข๐Ÿ๐ฒ

IIn order to build a brand, you must define your narrative. JAMAHโ€™s narrative is that it is a Made in the USA bespoke luxury handbag brand that integrates cause and commerce.

But a narrative means nothing if the brand isnโ€™t grounded in a name and a logo.

I am often asked about the meaning behind the name JAMAH.

I first discovered it in a book called Origin of Words, which I was reading because I have always been drawn to the creativity of language. The first time I read the word โ€œjamah,โ€ I had an instant vision of an elegant โ€œJโ€ perched in the corner of a handbag. I had a hunch that I had found my name, so I started researching the wordโ€™s meaning. 

The more I learned, the more I realized how perfectly suited JAMAH was to my vision for the brand. Ever since choosing the name, I have continued to discover the wordโ€™s multifaceted significance:

โ€œJamahโ€ is a name for girls derived from the Arabic word for pearl or diamond. Perfect for a luxury brand! 

Another Arabic meaning of โ€œJamaโ€™ahโ€ references community or togetherness.

There is a park in the Western Cape of South Africa called Jamah Park that has been said to represent freedom.

But the most interesting meaning was actually brought to my attention by a client when he asked if I practiced Buddhism. I responded: โ€œI do not, why do you ask?โ€ โ€œYou have such a calm energy yet you are always laughing and excited! It makes sense that your brand is called JAMAH. Perhaps you arenโ€™t aware, but in Buddhism there are certain sounds that represent feelings or words and the sound โ€˜JAMAHโ€™ represents to be.โ€ I replied, โ€œAh, my favorite expression: โ€˜Be who you are.โ€™ Itโ€™s kismet!โ€ And just like that, our motto came to be.

โ€œBe who you areโ€ encompasses the authenticity of being comfortable in oneโ€™s own skin, so it came as no surprise to discover that the word pajama has its origin in Hindi and refers to night clothing, or comfort clothing. Although the words โ€œluxuryโ€ and โ€œpajamaโ€ donโ€™t seem to go together, this ironic pairing brings to light why I fell in love with โ€œJAMAH.โ€

Taking inspiration from our motto, I have come to realize that JAMAH truly means whatever one needs it to mean.

Truth be told, if my last name were โ€œGivenchy,โ€ I might have gone the eponymous route! But my vision is that Nancy Gale represents a broader mission than JAMAH and AMBITION. When I think about my legacy, I want to be known for building a brand that is Made in the USA and pioneering a movement where cause and commerce are intrinsically connected.

After 23 years, it still excites me to answer the question โ€œWhat is the meaning of JAMAH?โ€ It feels serendipitous to have found a name that so perfectly suits the JAMAH narrative.

๐–๐ก๐š๐ญ ๐ง๐š๐ฆ๐ž ๐ก๐š๐ฌ ๐š ๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐š๐ง๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ?
๐๐‹๐„๐€๐’๐„ ๐’๐‡๐€๐‘๐„ ๐˜๐Ž๐”๐‘ ๐’๐“๐Ž๐‘๐˜ ๐ˆ๐ ๐“๐‡๐„ ๐‚๐Ž๐Œ๐Œ๐„๐๐“ ๐’๐„๐‚๐“๐ˆ๐Ž๐

Join the journeyโ€ฆ spread the word!

๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐จ๐ง ๐’๐ฉ๐จ๐ญ๐ข๐Ÿ๐ฒ
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#23YearsOfRamen #ALotOfFckngSodium #ShareYourDinnerTable #YouDontKnowAboutMe #PowerNotPity #BeWhoYouAre #NancyGale #AMBITION #JAMAH