Carry your Happy. Every Day. Everywhere.

Over the twenty+ years that JAMAH designer/owner Nancy Gale has spent naming the bags in her collection after people who inspire her, she has been asked one question more than any other: “When are you going to design The Nancy?” It never felt right; the spirit of the namesake bags is to celebrate and honor others, not herself. Having overcome notable tragedy, while never losing sight of who she is, Nancy has finally created the bag named for what she believes in: The Happy Bag.

According to the philosopher Pythagoras, the number three is one of harmony, while the number five represents curiosity, luck and adventure. With this in mind, the front of your Happy Bag will reflect your very own positive mantra. An embossed circle will combine your trio of inspiring words with JAMAH’s signature motto “be who you are” and most importantly, the word HAPPY.

Nancy’s happy words, “perseverance,” “resilience” and “smile,” reflect her impassioned conviction. Life experience has taught her that perseverance, resilience and a smile can get anyone through the most painful challenge or greatest tragedy. A steadfast believer in power-not-pity, Nancy lives by the creed that happiness is a choice.

We invite you to design your very own Happy Bag. Choose from the most vibrant of JAMAH leathers and manifest your happiness in this large, multi-functional, everyday tote. The interior of your Happy Bag is lined in a sunny yellow suede that sings brightness and cheer and reminds you to always choose to “Carry your Happy!” And like all JAMAH bags, a personal message for yourself or a loved one can be debossed inside your Happy Bag.

Your Happy Bag purchase will also have a positive impact on others, with a donation in your name to Nancy’s nonprofit, AMBITION. Nancy founded the mentor-driven entrepreneurial program for disadvantaged youth, or as she calls it, her heartbeat, in 2010 in an effort to integrate cause and commerce. Each year, JAMAH will hold a biannual “Happy Challenge,” inviting nominations for those who bring happiness to their communities. The winner will be presented with a customized Happy Bag of their own.

And if it weren’t enough to walk through the world with your happy on your shoulder, The Happy Bag includes something to bring happiness to any moment: emergency confetti! So, take a minute to reflect on the words that bring a smile to your face and start designing your Happy Bag!

What could be better than choosing to “Carry your Happy?”

***Upon receipt of your Happy Bag order, an email will be sent requesting your three HAPPY words.***