IN TRUE FASHION IS HERE

February 22nd, 2010 at 07:14pm Jacquelyn W.

JAMAH is proud to announce the official start of In True Fashion. Today students were introduced to the In True Fashion journey, which will build self-esteem and work ethic in American youth through hands-on participation and promote the value of products “Made in the USA.” Spearheaded by JAMAH, the journey will take student teams from JAMAH product inception to financing to marketing and their hard work will culminate in finished bags that will be exposed to the nation. Likened to Project Runway meets The Apprentice and reality meets substance, the designs will be voted on and the winning bag will be taken into production and sold to the public as a new addition to the JAMAH Collection. Honoring cause and commerce, a portion of the proceeds will be designated to NFTE. Through the process students will cultivate their work ethic and a consciousness of their surroundings while they discover their inner talent. They will develop skills that will help build their self-esteem and learn what it means to give back. The beauty of the movement is its inspiration . . . promoting that what is truly fashionable is on the inside.

Learn more about In True Fashion at www.intruefashion.org

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